The "Yao Jin" brand style takes the Tang Dynasty as its grand backdrop, merging Tang Dynasty culture with modern trendy culture in a dining brand. The brand's visual concept for the first store, "Jile Zhi Yan" (Feast of Ultimate Bliss), aims to create a decadent and dreamlike grand Tang Dynasty feast. The concept of the first store is "Shengshi Chang'an" (Prosperous Chang'an), which aims to create a fantastical and bustling Tang Dynasty marketplace.