The visual competition in the tea beverage industry has reached a fever pitch. "Chunfeng" has managed to break through the product encirclement with its unique health-preserving positioning. We have visualized "health-preserving" elements such as medicine pots, Tai Chi diagrams, and the twelve meridian channel maps, combining the traditional Chinese cultural allusion of the "Immortal Rabbit pounding medicine" to clearly and accurately convey the brand's differentiated positioning as a "health-preserving tea beverage.