剪映品牌升级
潮流 专业 影像
Category
Branding,Visual Identity
Client
字节跳动 剪映
Year
2021-2023
剪映是由字节跳动旗下的一款视频剪辑软件。2021年，随着剪映剪辑产品的蓬勃发展，涉及的图像领域和能力都在显著扩大和提升。将「潮流的专业影像剪辑产品」的品牌理念传递给用户，已经成为品牌营销中的一个重要方向。 我们将剪映的品牌精神“潮流、专业、影像”刻录进整个视觉体系中，让剪映与用户的接触过程中，能够感受到专业的剪辑体验和认知，并得到共鸣。
Shear Image is a video editing software owned by ByteDance.2021 As Shear Image's editing products have flourished, the image areas and capabilities involved have expanded and improved significantly. Delivering the brand concept of "trendy professional video editing product" to users has become an important direction in brand marketing. We have burned the brand spirit of "Trendy, Professional, Image" into the whole visual system, so that in the process of contacting with users, we can feel the professional editing experience and cognition, and get resonance.
剪映品牌升级
潮流 专业 影像
剪映是由字节跳动旗下的一款视频剪辑软件。2021年，随着剪映剪辑产品的蓬勃发展，涉及的图像领域和能力都在显著扩大和提升。将「潮流的专业影像剪辑产品」的品牌理念传递给用户，已经成为品牌营销中的一个重要方向。 我们将剪映的品牌精神“潮流、专业、影像”刻录进整个视觉体系中，让剪映与用户的接触过程中，能够感受到专业的剪辑体验和认知，并得到共鸣。
Shear Image is a video editing software owned by ByteDance.2021 As Shear Image's editing products have flourished, the image areas and capabilities involved have expanded and improved significantly. Delivering the brand concept of "trendy professional video editing product" to users has become an important direction in brand marketing. We have burned the brand spirit of "Trendy, Professional, Image" into the whole visual system, so that in the process of contacting with users, we can feel the professional editing experience and cognition, and get resonance.
Category
Branding,Visual Identity
Client
字节跳动 剪映
Year
2021-2023
品牌标识
Brand Logo
解决原 LOGO 设计上过于单薄，识别度不够突出的问题，适当的加粗了LOGO的粗细。LOGO内部本来的圆角造型改成了直角，直角比较符合品牌所传递的年轻/潮流/直率的个性。
To solve the problem that the original logo design was too thin and the recognition was not prominent enough, the thickness of the logo was thickened appropriately, and the rounded corners inside the logo were changed to right angles, which is more in line with the youthful/trendy/outspoken personality conveyed by the brand.
品牌标识
Brand Logo
解决原 LOGO 设计上过于单薄，识别度不够突出的问题，适当的加粗了LOGO的粗细。LOGO内部本来的圆角造型改成了直角，直角比较符合品牌所传递的年轻/潮流/直率的个性。
To solve the problem that the original logo design was too thin and the recognition was not prominent enough, the thickness of the logo was thickened appropriately, and the rounded corners inside the logo were changed to right angles, which is more in line with the youthful/trendy/outspoken personality conveyed by the brand.
品牌颜色
Brand Color
剪映拥有多样的创作者群体，品牌色在与用户的叙事中扮演了重要的角色。多样化的颜色才能把创意与包容表达的更加生动。
JianYing has a diverse community of creators, and brand colors play an important role in the narrative with users. Diverse colors are the only way to express creativity and inclusion more vividly.
品牌颜色
Brand Color
剪映拥有多样的创作者群体，品牌色在与用户的叙事中扮演了重要的角色。多样化的颜色才能把创意与包容表达的更加生动。
JianYing has a diverse community of creators, and brand colors play an important role in the narrative with users. Diverse colors are the only way to express creativity and inclusion more vividly.
品牌字体
Font Design
为适应复杂的运营推广场景，我们打造出了一套基于可变字体技术的剪映体family系列，包含了多款字重。
In order to adapt to complex operational scenarios, we have used built the JianYing font family based on variable font technology, containing a variety of font weights.
品牌字体
Font Design
为适应复杂的运营推广场景，我们打造出了一套基于可变字体技术的剪映体family系列，包含了多款字重。
In order to adapt to complex operational scenarios, we have used built the JianYing font family based on variable font technology, containing a variety of font weights.
品牌基因
Brand DNA
我们认为，剪辑的本质是：通过对目标主体进行切割、重组从而产生不凡的创作，所以我们从「切割与重组」的内核出发，研究并开发了一套吻合品牌 DNA 的视觉网格系统 （CUTTING GRID SYSTEM）。通过 CGS视觉系统，保证剪映品牌以及对外视觉输出的一致性，给用户带来独特/统一的品牌视觉感受。
We believe that the essence of editing is to produce extraordinary creations by cutting and reorganizing the target subject, so we have researched and developed a CUTTING GRID SYSTEM that matches the brand's DNA from the kernel of "cutting and reorganization". Through the CGS visual system, we ensure the consistency of JIANYING's brand and external visual output, and bring users a unique/uniform brand visual experience.
品牌基因
Brand DNA
我们认为，剪辑的本质是：通过对目标主体进行切割、重组从而产生不凡的创作，所以我们从「切割与重组」的内核出发，研究并开发了一套吻合品牌 DNA 的视觉网格系统 （CUTTING GRID SYSTEM）。通过 CGS视觉系统，保证剪映品牌以及对外视觉输出的一致性，给用户带来独特/统一的品牌视觉感受。
We believe that the essence of editing is to produce extraordinary creations by cutting and reorganizing the target subject, so we have researched and developed a CUTTING GRID SYSTEM that matches the brand's DNA from the kernel of "cutting and reorganization". Through the CGS visual system, we ensure the consistency of JIANYING's brand and external visual output, and bring users a unique/uniform brand visual experience.
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